Running ads and campaigns is easy—but how do you really know if your marketing is working? 🤔
The truth is, likes and shares might look good, but they don’t always translate into business growth. That’s why every small business in 2025 needs to focus on measurable metrics that show whether marketing efforts are actually paying off.
Here are the 3 most important digital marketing metrics you should track this year:
1. Conversions
Conversions are the actions you actually want people to take—like sign-ups, purchases, or inquiries. Tracking conversions helps you see whether your campaigns are driving real business results.
👉 Example: If you run a bakery and 50 people sign up for your cake-tasting event through an Instagram ad, those 50 sign-ups are your conversions.
2. Conversion Rate
This tells you what percentage of your visitors are taking action. It’s not just about traffic—it’s about how many people actually buy, sign up, or contact you.
👉 Example: If 1,000 people visit your website and 50 of them place an order, your conversion rate is 5%.
3. ROI (Return on Investment)
This metric shows how much revenue you earn compared to what you spend on marketing. ROI is the ultimate indicator of whether your strategy is profitable.
👉 Example: If you spend ₹10,000 on ads and generate ₹50,000 in sales, your ROI is 5x.
Why These Metrics Matter
Without tracking these numbers, you’re essentially running campaigns in the dark. Metrics not only help you see what’s working but also guide smarter decisions for future campaigns.
At ShineRush, we don’t just run ads—we build strategies that deliver measurable growth for your business.
🚀 Ready to grow smarter in 2025? Let’s talk.